Beanfield Centre

The Beanfield Centre, previously known as the Allstream Centre, is a revitalization of the 1929 Art Deco automotive building that is a historical fixture at Toronto’s 192-acre (77-hectare) Exhibition Place. It served as a venue for exhibiting new autos until the 1960s, then underwent several unsympathetic renovations before the decision was made to convert the outdated building into a state-of-the-art conference centre.

NORR restored the principal character-defining aspects of the exterior, upgraded the building envelope and transformed the interior into a modern, highly functional conference, meeting and event facility. The Hospitality studio transformed the original two-story central exhibition hall into a 44,000 square foot (4,087 square meter) grand ballroom that is divisible into specified configurations based on need. NORR provided robust back-of-house facilities, ample pre-function space around the ballroom and designed 20 conference rooms on the mezzanine level. The result is a LEED® Silver certified hospitality building that retains its original Art Deco qualities in a modern exhibition context.