KOHLER, leader in high-end plumbing fixtures, transformed its U.S. retail presence through a multi-site showroom program, creating immersive experiences that guide customers from inspiration to the realization of their home and commercial projects.
Challenge
Developing a national showroom program required translating KOHLER’s bold, upscale brand identity across a variety of second-generation sites while responding to local market preferences. Existing building conditions also needed to be carefully adapted to support a consistent and elevated customer experience.
Solution
We provided full architectural and engineering services to adapt and enhance second-generation structures such as the Summit, NJ location, which underwent extensive upgrades to create a state-of-the-art showroom. Each location features a centrally-located design center and integrated advanced lighting and control systems that ensure every fixture is displayed to its fullest potential, enhancing the overall customer experience.
Outcome
This program has successfully transformed existing spaces into high-end retail environments that reflect KOHLER’s commitment to quality and innovation. By offering customers the chance to interact with products in realistic settings, these showrooms elevate the retail experience, making “The Bold Look of KOHLER” more accessible and inspiring than ever.

Customers can experience products within fully realised kitchen, bathroom, and lifestyle settings rather than traditional retail displays


Each showroom features a centrally located design center where customers can collaborate directly with KOHLER’s design team to develop their projects.
