As part of its US growth strategy, international grocery chain Lidl is advancing multiple retail stores along the East Coast through a development program that reflects the company’s commitment to quality, social responsibility, and fair trade.
Challenge
Expanding Lidl’s US footprint required a scalable retail program that could be applied across both ground-up stores and second-generation retail spaces while maintaining a consistent customer experience. The design needed to balance operational efficiency, employee wellbeing, sustainability, and value-driven retail planning.
Solution
Our design creates a welcoming store environment featuring wood-look phenolic panels, stone bases, and oversized windows that maximize natural daylight. Efficient rectangular floorplans deliver maximum value per square foot, while front-of-store bakeries create a memorable arrival experience and back-of-house amenities support employee wellbeing.
Outcome
The program provides a foundation for Lidl’s continued growth across the US while allowing individual locations to respond to local market needs. Initial projects in Morristown, NJ and Deer Park, NY advance the brand’s expansion strategy, with the Deer Park store incorporating all-natural CO₂ refrigeration and fast EV charging stations to support long-term sustainability goals.
Every store welcomes customers with a bakery at the front of the sales floor, creating a memorable arrival experience
Store prototypes range from 24,000 to 30,000 square feet and can be adapted to both ground-up construction and second-generation retail environments.
The floor plans are efficient with a rectangular layout that deliver maximum value per square foot
Continuous enhancements to the store prototype are achieving faster time-to-market of community-based grocery stores.
