As RH’s first Design Gallery, RH Detroit, The Gallery in Birmingham blurs the lines between residential and retail, indoors and outdoors, and home and hospitality, creating an immersive luxury lifestyle destination.
Challenge
As RH expanded its Design Gallery concept, the project required a destination that could seamlessly combine retail, hospitality, and professional design services within a single environment. The building needed to express the brand’s elevated design ethos while creating an immersive experience for guests.
Solution
Our design introduces a transparent contemporary structure wrapped in an artisanal brick façade crafted from hand-selected Italian bricks. Gallery-style installations, dedicated interior design studios, and a rooftop restaurant beneath a soaring glass-and-steel atrium, anchored by an exposition kitchen and wine bar clad in Taj Mahal stone, create a layered experience that integrates product displays, design services, and hospitality within a single destination.
Outcome
Located in Birmingham’s highly walkable downtown, the Gallery established the prototype for RH’s Design Gallery concept and set a new benchmark for experiential retail. By merging home furnishings, design consultation, and hospitality, it has become a destination for design and lifestyle inspiration.
A dedicated Interior Design Studio includes private presentation rooms, interactive workspaces, and comprehensive design libraries that support RH’s professional design services.
The Rooftop Restaurant opens onto a landscaped rooftop garden featuring heritage olive trees, chandeliers, a central fountain, and views of downtown Birmingham.
Photo Credit: RH © 2025
