George Sorich

George Sorich


Principal, Residential, US

George is a Registered Architect with more than 30 years of professional experience managing a wide variety of projects in multiple market sectors. He has worked on numerous historic restoration, adaptive reuse, and ground-up projects for retail, residential, hospitality and commercial use. George is an accomplished leader of multidisciplinary teams across geographies, he brings highly effective interpersonal and organizational skills to deliver successful projects.

As a Principal at NORR, George is focused on mixed-use design. He consults with clients on this industry evolution to demonstrate the value of integrating multiple functional, programmatic, technological and social requirements into a single, holistic vision for a property. George views mixed-use design as a melting of market sectors that brings enhanced value to clients, communities and users.

In his spare time, you will find George enjoying live music at various sized venues. He likes to feel the shared energy of musicians as they perform together – similar to the vibe he gets from working closely with his teams and clients to realize a unified vision.