Monika Farrell

Monika’s approach to hospitality design blends storytelling, cultural identity, and emotional connection to create unique guest experiences.

As Principal, Hospitality, North America, she brings more than 20 years of experience collaborating with internationally recognized brands and operators. Her portfolio reflects the evolution of the sector beyond traditional accommodation, where wellness, food experiences, authenticity, and signature amenities create immersive destinations tailored to each brand and location.

Monika leads multidisciplinary teams with a clear focus on turning project vision into delivery, aligning design, technical coordination, stakeholder engagement, and execution into one cohesive process. She is drawn to complex projects that require both strategic thinking and problem-solving while preserving the original design intent and guest experience narrative.

As urban densification introduces new forms of hospitality-led living, where hotel, residential, and retail converge, Monika is actively involved in multiple branded residential projects. The combination of customized residences, curated amenity floors, and access to hotel-level services offers new value for owners and operators while giving residents and guests stronger connections to people, place, and brand.

Her design perspective is informed by travel, fashion, and evolving lifestyle trends, and how they influence the way people experience spaces.