AS REVIVAL Program

AS REVIVAL is an activewear brand devoted to women on a journey of growth and physical, mental and spiritual well-being. A sister brand of Altar’d State women’s clothing, AS REVIVAL aims to inspire and empower its customers by providing a distinctive shopping experience offering a place of respite through highly designed spaces. The vision for the new Program was to design a series of initial, standalone brick-and mortar locations in shopping centers and street fronts to support the business strategy in the US.

The design team created light-filled store entrances that immediately set the tone for a feeling of Zen from the moment a guest walks into the vestibule. The use of natural raw materials such as wood and stone create movement in the flow through the retail space, emphasized with a rattan river installation on the ceiling that is softly lit, forming a strategic path. Throughout the space, natural wood lattices create wall screens to display apparel. The journey draws guests to the fitting room, known as the sanctuary, providing the ultimate place of calm and meditation within a circular dome accentuated with barrel vaults, one-of-a-kind LED chandeliers and marbled venetian plaster. The entire experience is differentiated, experiential and inclusive.

As the Architect of Record (AOR), NORR is providing integrated architecture, interior design, structural, mechanical and electrical engineering services for all phases of work including permit management and construction administration and documentation. The first four retail locations opened in Colorado, Tennessee, South Dakota and North Carolina – with plans for future locations. For AS REVIVAL, the new retail stores enable product sales to deliver maximum value per square foot through a connected online and in-store design. For the guest, they benefit from a shopping experience that leaves them feeling confident, celebrated and inspired.