Award-winning brands don’t happen by accident. They take strategy, conviction, and a team willing to push ideas further.
NORR has been recognized with a Marketing Communications Award of Excellence by the Society for Marketing Professional Services (SMPS) in the Corporate Identity – Brand Refresh category for our 2025 Brand Refresh. SMPS represents marketing and business development professionals working in the architecture, engineering, and construction industry.
Judges described this brand refresh as a textbook submission, recognizing its clean design, comprehensive strategy, strong visual identity system, global rollout, in-house execution, and clear metrics supporting future growth.
This recognition reflects the collective effort behind the refresh — led by our Marketing team and supported by brand ambassadors across the company — to bring a bold, scalable brand platform to life at the heart of a multi-year digital transformation. More than a new look, it created a digital-first foundation for global application and automation.
The challenge was designing a brand system capable of scaling with evolving technologies and new client types. The solution combined purpose-driven design, structured content, and enterprise-wide alignment across Marketing, Business, Operations, Design Technology, and IT.
The refresh modernized our visual identity, color system, typography, and narrative framework while introducing new Purpose, Vision, and Mission statements to align our teams across 13 market sectors and three regions: Canada, the US, and UK.
With the next generation of NORR.COM coming this fall, we’re thinking bigger and acting bolder.
View the full awards gallery.
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