More than 25,000 Canadians are diagnosed with dementia, every year. Ten million are diagnosed globally. We joined forces with 9,000 volunteers across Toronto, ON, for Mattamy Homes’ #BikeForBrainHealth. The ride is in support of the Baycrest Foundation. Our goal is to help raise awareness, prevention, and promote research for brain health.
Parts of the city’s busiest routes – the Gardiner Expressway and Don Valley Parkway – were closed for cyclists who took part in 25km, 50km or 75km rides. Notably, the event is open to competitive and recreational riders. It starts off inside a bike village within the Enercare Centre compound. Along the route, there are rest stops with refreshments, support from local volunteers, and mechanical and medical assistance. After the event, volunteers can enjoy live music, nutritious snacks, photo opportunities, and even a massage.
North American home-builder Mattamy Homes shares a similar view on corporate social responsibility. The company is committed to enhancing social benefits and creating resilient communities. It is passionate about several initiatives including #BikeForBrainHealth. Mattamy Homes led the event for two consecutive years and has another one planned for 2024. This year’s effort raised $4.6 million for the Baycrest Foundation.
As the fundraising branch of healthcare institution Baycrest, the foundation helps support research, innovation, care and education in brain health and aging. Baycrest itself is an acclaimed research and innovation network. As an affiliate of the University of Toronto, it’s comprised of one of the world’s top research institutes in cognitive neuroscience, the Rotman Research Institute; the scientific headquarters of the Canadian Consortium on Neurodegeneration in Aging, Canada’s largest national dementia research initiative; and the Baycrest-powered Centre for Aging + Brain Health Innovation.