Indigenous Art Fosters Cultural Visibility in Commercial Real Estate

Artist Patrick Hunter on Elevating Indigenous Narratives through Partnerships

In the realm of commercial real estate, where concrete, steel and timber shape our urban landscapes, incorporating Indigenous art into office spaces offers corporate entities a unique opportunity to enrich their environments while promoting cultural visibility. Just as municipalities across North America are integrating Indigenous knowledge into public spaces, corporate real estate can similarly foster inclusivity and cultural awareness. By including Indigenous perspectives, building owners can create workspaces that tell meaningful stories and deepen connections through art.

Commercial real estate can significantly contribute to the progress of Truth and Reconciliation through thoughtful commissions and installations of Indigenous artwork. Within this context, artists like Patrick Hunter emerge as vital contributors to the conversation. “More Indigenous artwork in public spaces,” he states, even if it’s not his own. A two-spirit Ojibwe painter, graphic designer and award-winning entrepreneur, Hunter views art and design as powerful vehicles for cultural awareness and representation. “It’s important for non-Indigenous people to know that we’re still here. Artwork is a great first introduction to our cultures, especially if it’s something you haven’t seen before.” This approach to place-based storytelling not only promotes understanding but also creates a vital bridge between cultures. By thoughtfully integrating Indigenous art and design elements, corporate developments can elevate these spaces to amplify Indigenous narratives.

Hunter’s artistic journey is deeply rooted in the culturally rich environment of Red Lake, ON, where he was surrounded by the work of original Woodland artists like Norval Morrisseau and Daphne Odjig, pioneers who revitalized Indigenous cultural pride and spiritual awareness. These artists helped bring ancient traditions into modern conversations, and Hunter carries on their legacy by making Indigenous values and beliefs visible through his own work. Encouraged by a teacher, this early exposure instilled in him a deep spiritual connection to art, viewing it as a reflection of a subject’s life force. “My work blends the natural landscapes of Northwestern Ontario with the traditional Woodland style,” he explains. This fusion creates an art form that honors both his heritage and his surroundings, building on sacred knowledge passed down orally through generations by Elders.

Central to Hunter’s work is the eagle feather, a symbol of strength and guidance that you’re on the right path in life. By visually representing these sacred values, Hunter’s art offers a new way to keep Indigenous traditions alive in modern times. “The eagle feather is more than just a motif,” he says. “It embodies a universal message of resilience and growth that resonates with viewers on a personal level.” This symbol transcends cultural boundaries, reflecting his vision of a world where future generations see themselves reflected in mainstream culture.

In an era where reconciliation and cultural awareness are paramount, and businesses are positioned to make a meaningful impact, Hunter’s successful collaborations with national and international corporate partners demonstrate their value in raising awareness and representation—from visuals in Land Acknowledgement videos to limited-edition objects and apparel. In the built environment, he has licensed his art such as the Turtle Island piece, which was incorporated by GWL Realty Advisors and NORR into a Commercial office lobby project at 1 Adelaide in the heart of downtown Toronto, ON.

His commitment to increasing the visibility of Indigenous art extends beyond his own creations. His advocacy also involves educating and inspiring others through in-person and virtual paint workshops across North America. Splitting his time between Toronto, Sault Ste. Marie and his hometown of Red Lake, ON, Hunter draws creative inspiration from his connections to the land, family and cultural roots. “My workshops emphasize communal creativity and personal growth,” he notes. “They are about fostering understanding and appreciation for Indigenous culture.”

Dedicated to authenticity and visibility, the artist’s work and engagement are intertwined with the ongoing efforts of reconciliation. He recognizes the significance of national and corporate collaborations in raising awareness about Indigenous issues, while also acknowledging the need for year-round engagement rather than just during designated days of recognition. By integrating Indigenous knowledge into mainstream dialogues and public spaces, he hopes to ensure Indigenous voices and stories remain visible and are an integral part of the cultural conversation.

Looking ahead, Hunter envisions a design landscape enriched by Indigenous principles. He cites successful projects by Indigenous-led firms, which incorporate natural materials and reflect Indigenous values of mobility and environmental stewardship. “Future designs should draw from Indigenous knowledge, focusing on simplicity and practicality while embracing sustainability,” he suggests.

The limited number of registered Indigenous architects and designers underscores the need for improved educational opportunities and attractive career paths for Indigenous youth; “We need to address these challenges by creating more opportunities and fostering a deeper understanding of cultural practices,” he says. As more Indigenous voices enter the architectural conversation through engagement and collaboration, future spaces could evolve to tell meaningful stories that connect people with the land and the communities they serve.

Through his art, Hunter continues to build bridges between cultures, celebrating and educating about Indigenous heritage. “Art has the power to connect us and reflect our shared humanity. It’s through this connection that we can create a more inclusive and understanding society.” Integrating Indigenous knowledge into building design and publicly accessible spaces offers a way to promote cultural inclusion. By supporting local Indigenous businesses, championing educational initiatives and adopting sustainable practices rooted in Indigenous values, corporations can play an important role in advancing reconciliation. By making long-term commitments, companies can weave Indigenous stories into the very fabric of the spaces and products they create, fostering a lasting impact that recognizes the land and its original stewards.

Resources to Get Started:

Canadian Council for Indigenous Business

Indigenous Arts Collective of Canada