Valerie Hoffman
Principal, Interior Design, North America
Valerie is a visionary and a creative thought leader who is committed to delivering quality and the wow factor for any projects she undertakes. During her 25-year career, Valerie has consistently put her clients’ best interest first, ensuring that the entire understands project goals, client personality and culture from project start through completion.
As Principal for Interior Design, Valerie draws on her extensive multi-market sector experience including, Commercial, Retail, Restaurants, Health Sciences and Hospitality, to effectively lead and manage consultants, vendors, internal staff, and client team members throughout all phases of the project. As an active participant in the design process, Valerie mentors the Interior Design team in materials and methods, creative ideas, current trends, furniture selection and the essence of good design.
3D modeling, Virtual Reality (VR), and renderings play a vital part of the workflow for Valerie and her team. Designing in three dimensions, with accurate representation of materials, furniture, lighting, and spatial constraints has proven to be an effective communication tool that embodies Valerie’s efforts to bring the client’s project to life. Valerie, and her client’s, have discovered that the immersive experiences add value and confirm design considerations during all phases of the project leading to successfully meeting, and often exceeding, client expectations.
